The Magic Valley is located in the heart of south central Idaho along the Snake River canyon. It’s made up of Cassia, Gooding, Jerome, Lincoln, Minidoka, Blaine, Camas, and Twin Falls counties. There are a number of small rural communities such as Kimberly, Jerome, Gooding, Burley, Rupert, and Hagerman that dot the region with Twin Falls being the largest city. The northern portion of the valley is home to Hailey and Sun Valley. The U.S. Census Bureau estimated the population of Twin Falls to be approximately 47,500 people in 2015, with a total population of the Magic Valley approaching 192,375 people. Since 2010 the population of Twin Falls itself has grown by nearly 6%.
The Magic Valley’s primary economic driver is agriculture. The region is known for it’s productive farmlands that produce sugar beets, potatoes, corn, beans, hay, wheat, barley and other products. Dairy also plays a major factor with numerous milk and cheese production facilities in the region. Recently Twin Falls was chosen to be home to both Chobani’s and Clif Bar’s newest production facilities.
The area also is well know for the many outdoor activities that are available. I’ll explore these and other topics of interest in future blog posts.
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